The search is on for the region’s tourism champions with entries now open for the 16th annual Remarkable East Yorkshire Tourism Awards (REYTAs).
The REYTAs have become one of the area’s most prestigious business awards programmes, helping tourism businesses gain recognition locally, regionally and nationally.
Organised by Visit Hull and East Yorkshire (VHEY), the awards recognise excellence across the visitor economy, from attractions, accommodation providers and hospitality venues to events, experiences and food and drink businesses.
Eligible winners of the REYTAs are put forward for the VisitEngland Awards for Excellence, underlining the role they play in showcasing Hull and East Yorkshire on the national stage.
Chris Blacksell, Chair of VHEY, said:
“The REYTAs have developed into much more than an awards ceremony. They are a celebration of an industry that contributes enormously to the economy, reputation and identity of Hull and East Yorkshire.
“The awards have highlighted the businesses and individuals who continually raise standards and create memorable experiences for visitors. Every year we see remarkable stories of innovation, resilience and ambition.
“Businesses tell us that simply entering the awards encourages them to reflect on their achievements, benchmark themselves against their peers and identify new opportunities for growth.
“The REYTAs provide a platform to celebrate excellence, share success stories and demonstrate the quality of the visitor experiences that continue to strengthen Hull and East Yorkshire’s reputation as a destination.”
The deadline for entries is midnight on Friday, July 31, other than for the Remarkable Tourism Event of the Year, which has a deadline of Monday, August 31.
Judging will include independent panels and mystery shopper assessments. Last year, the REYTAs were awarded ‘Outstanding’ in the Awards Trust Mark Accreditation, recognising their transparency, integrity and impact.
VHEY is again offering a free application masterclass designed to help businesses submit stronger entries for the 16 categories in the REYTAs and better understand the judging process.
The session will guide applicants through the awards process, explain what judges are looking for, provide practical advice on writing a compelling submission and give attendees the opportunity to ask questions.
The masterclass will take place on Thursday, June 25, from 1pm-3pm at Bay View, Bridlington Spa.
The session is open to both first-time entrants and previous applicants looking to strengthen their submissions.
- For more information about the REYTAs, and to enter, visit https://visithullandeastyorkshire.co.uk/remarkable-east-yorkshire-tourism-awards/
- To book a place on the application masterclass, visit https://visithulleastyorkshire.formstack.com/forms/reyta_workshop_booking
2026 REYTAs categories:
- Remarkable Accessible and Inclusive Tourism Award
- Remarkable Business Events Venue of the Year
- Remarkable Camping, Glamping and Holiday Park of the Year
- Remarkable Regenerative Tourism Award
- Remarkable Experience of the Year
- Remarkable Large Hotel of the Year
- Remarkable Small Serviced Accommodation of the Year
- Remarkable New Tourism Business of the Year
- Remarkable Pub of the Year
- Remarkable Self-Catering Accommodation of the Year
- Remarkable Taste of East Yorkshire Award
- Remarkable Visitor Attraction of the Year
- Remarkable Cuppa Award
- Remarkable Local Producer Award
- Remarkable Tourism Event of the Year
- Remarkable East Yorkshire Passion Award
