A campaign to support York’s city centre shops is returning for 2026.
Shop York, a project from York BID, in partnership with Indie York, is designed to support York’s retailers and independent businesses while encouraging residents to shop locally during the quieter winter months.
Launching on Saturday 31st January as part of York Residents’ Festival, Shop York invites shoppers to spend £50 in 50 days, across more than 100 participating high street businesses.
Every time a shopper spends £10 in a participating business, they receive one sticker in their passport. Once five stickers have been collected, shoppers can enter a prize draw, with the top prize of a £500 York Gift Card. Other prizes include Ray-Ban sunglasses, Levi’s jeans, local experiences and jewellery.
Following the inaugural Shop York campaign in 2025, there was positive feedback from participating retailers. Many reported increased footfall, repeat visits and valuable exposure during a traditionally quieter period.
Shoppers who want to take part can pick up a Shop York Passport from the Visit York Information Centre on Parliament Street, or from participating businesses across the city from 31st January 2026.
Participation in Shop York is free for retailers who are members of York BID or Indie York.
To find out more about participating businesses, exclusive offers and prizes, visit www.shop-york.co.uk.
