Baby and toddler groups across the city are being offered free sessions to help parents and carers’ build their children’s brains this autumn.

The support is being offered as part of the council and NSPCC partnership project, Look Say Sing Play, which aims to help parents and childcare professionals learn more about how to help children develop through everyday play.

The campaign is based on extensive research which shows that every time parents talk, sing or play with their baby, they're not just bonding, but also building the child’s brain connections, helping to give them the best start in life.

Cllr Ian Cuthbertson, the council’s Executive Member for Children, Young People and Education, said:

We know from feedback from childcare professionals and parents just how useful Look Say Sing Play is in supporting them to make those connections with their baby and toddlers. It’s incredible that everyday activities like singing to our children, can have such a positive influence on their overall development.

“I hope that groups across the city will take up the offer to get their free session with one of our Look Say Sing Play specialists, and get brain building!”

Helen Westerman, NSPCC head of local campaigns, said: “The NSPCC’s Look, Say, Sing, Play partnership with City of York Council has been really successful, with parents and professionals across the city telling us the simple games, songs and ideas can make a big difference for them and have been really well received.

“We’re really pleased to continue supporting children and young people in York, and hope baby and toddler groups across the city will sign up to find out more about making and improving bonds and helping positive development for children. It’s easy, it’s free, and it can make an enormous difference to the life of a developing child, so please sign up and find out more about Look, Say, Sing, Play.”

To find out more about how to build your child’s brain, visit or email This email address is being protected from spambots. You need JavaScript enabled to view it. to request a visit to your group from a LSSP specialist.