Small Business Saturday (SBS), a not-for-profit organisation that campaigns on behalf of small businesses is set to visit Haxby on 9th November 2021 from 3 to 4 p.m.

This year, the annual Small Business Saturday campaign is returning with the title ‘Small Business, Big Thank You’. Reflecting the theme, the SBS Tour will hit the road in a zero emissions fleet of vehicles and visit towns and businesses across the UK to celebrate their return to recovery and thank them for the role that they played in supporting communities and the economy during the pandemic.

As a part of the road campaign, the SBS fleet will visit the Haxby – Wigginton area and engage with local businesses. The campaign will share stories of community heroics, celebrate the role of small businesses in bringing communities together, and highlight the incredible ways small businesses adapted to get through the crisis. Facebook Live, Instagram Live, TikTok and more will be used to profile and share the Big Thank You, which will be the core of the overall social media campaign for Small Business Saturday.

The City Council of York recognises that small businesses form the core of York’s local high streets and economy. The aim of bringing this campaign designed to celebrate small businesses in York is to support local establishments and showcase their achievements. The council encourages small businesses in York to come forward and register their interest in participating in the SBS campaign with the Economic Development Team via This email address is being protected from spambots. You need JavaScript enabled to view it. as soon as possible.

Michelle Ovens CBE, director of Small Business Saturday UK, said:

We are so excited to be getting back on the road and putting the spotlight on fantastic small businesses in York and across the country, as well as opening up skills and networking opportunities to millions of entrepreneurs online. I would encourage all small businesses across Yorkshire to get involved, whether it is in person or digitally.

Councillor Waller, Executive Member for Economy and Strategic Planning, said:


Although national covid restrictions have lifted, this remains a very challenging time for many of our businesses of all sizes across York as they adjust to new economic conditions. We recognise the pivotal role small businesses play in strengthening York’s economy. Similarly, our neighbourhood shopping areas, and the businesses located there provide important services and products to local residents while contributing to York’s economic success. Our aim is to help these local businesses thrive in all conditions.

The Small Business Saturday project was founded by American Express, and is supported by some big names, including BT and Indeed. Although SBS has its roots in America, since 2010 the UK campaign has grown quickly. Usually held in December, the 2020 campaign, pandemic aside, saw over £1 billion spent, with over 15 million people choosing to ‘shop local’. The campaign supported, inspired and upskilled businesses over the Tour, with 398 Facebook Lives, reaching over 500,000 people along with local and national press coverage for the Tour reaching over 50 million people.

With SBS coming to York, the council intends to emphasise on the importance of local businesses and offer recognition for their services.