The owner of a holiday park has been fined £550 for fly-posting after putting illegal advertising boards on display in South Cave.

The owner of Sunnydene Country Park, in Stonepit Road, South Cave, was found guilty of fly-posting by Hull Magistrates' last Friday (September 3), after they failed to show up at court.

As well as being ordered to pay a £550 fine, the owner was also ordered to pay costs of £583.15 and a victim surcharge of £55, following a prosecution brought by East Riding of Yorkshire Council.

The court heard that in February this year the council received a report of fly-posting in South Cave and sent a streetscene enforcement officer to investigate.

The officer visited Stonepit Road and found a large sign staked into the grass verge advertising Sunnydene Country Park, a nearby site of static caravan holiday homes.

The officer wrote to the business to request the sign be removed, but they failed to do so, so an officer removed the sign in March this year.

At a later date, the officer noticed another large sign had been staked into the ground in Stonepit Road, again advertising the country park.

Previous fly-posting at the same location had resulted in a company named Sunnydene Park Ltd receiving a fixed penalty notice of £100 from the council in January 2020.

East Riding of Yorkshire Council wants to remind businesses and residents that placing a sign on highways land without the council's permission is a criminal offence under the Highways Act 1980.

Unauthorised advertising next to roads can be an obstruction, nuisance or danger to motorists, and may even contribute to road accidents due to distraction.

The council can issue a £150 fixed penalty notice for each illegal sign or poster.

If a case is heard in court anyone found guilty of fly-posting could be fined up to £2,500.

The council may also remove all signs and the costs can be recovered from the person responsible.

Paul Tripp, head of streetscene services at East Riding of Yorkshire Council, said: "We will act to investigate any signs put up on the highway without permission as they could be a hazard to motorists."

Advertising signs can be placed on private land with the agreement of the landowner but may be subject to planning restrictions. Advice can be given by the council's planning department.

For more information on fly-posting, or to report an offence, visit the council's website www.eastriding.gov.uk and search for 'fly-posting'.